11.22.2005 | Lugz to Apple: 'Cease and Desist'

Seen that new Apple ad with Eminem lately? It might have looked familiar for a reason:

Lugz (2002)Apple (2005)

Plagiarism? You be the judge. I love Apple, but it does seem like their ad agency used the Lugz commercial as a jumping off point for theirs. I remember the ad seemed familiar when I saw it, but I couldn't quite place it. This definitely explains it. But then again, who's going to confuse an iPod ad with an ad for shoes? Apple's ad clearly follows the silhouette covnention used in previous ads, and there enough differences that copyright may not be an issue. Still, it shows that when people use ideas they should try to ask permission first.

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